Join us at NewComm Forum and Inbound Marketing Summit in San Francisco!

NewComm Forum 2009

The 5th Annual New Communications Forum
April 27th - 29th, 2009
The Marriott Hotel, San Francisco, California

 

I just wanted you to know that there are still a few seats available for next week’s NewComm Forum 2009. Don’t miss this special opportunity to participate in a highly-interactive, exclusive gathering of the most notable thought leaders and decision makers in the world of social media and emerging communications technologies and trends. The annual conference is presented by SNCR (Society for New Communications Research), based in Silicon Valley.

Register now, with discount code SNCRFRIEND and get three full days of unparalleled education for only $695. One-day FlexPasses are just $395. Discounted Full Access Passes for both NewComm Forum and Inbound Marketing Summit are also available with code NCFCOMBO2.

Hear real-world, award-winning case studies. Share your ideas and insights in small, focused roundtable discussions on the hottest topics with the Society for New Communications Research Fellows. Consult with a SNCR Fellow or one of our conference faculty and design your social media strategy. Create a customized, proposed plan and timeline to take back to your organization. Relax, have fun and network at our Monday night Welcome Reception, sponsored by Visible Technologies, and our Tuesday Tweetup Cocktail Reception sponsored by DNA13.

Please Join Our Distinguished Conference Faculty, SNCR Fellows, Panelists & Special Guests!

Tom Abate, San Francisco Chronicle
Sashi Bellamkonda, Network Solutions
Connie Bensen, Techrigy SM2
Charles Best, DonorsChoose.org
Donald Bulmer, SAP
Richard Brwer-Hay, eBay
Chris Brogan, CrossTech Media
Adrian Chan, Gravity 7
Geno Church, Brains on Fire
Julie Crabill, SHIFT Communications
Vanessa DiMauro, Leader Networks
Laura Fitton, Pistachio Consulting
Tom Foremski, Silicon Valley Watcher
Susan Getgood, GetGood Strategic Marketing
Paul Gillin
Francois Gossieaux, Beeline Labs
Andrew Haeg, American Public Media
Brian Halligan, HubSpot
Shel Holtz, Holtz Communications+Technology
Shel Israel, author, Twitterville, and co-author, Naked Conversations
Chris Johnson,dna13
Alan Kelly, The Playmaker’s Standard
Steve King, Emergent Research
JD Lasica
Charlene Li, Altimeter Group
Geoff Livingston, Livingston Communications
Mike Manuel, Voce Communications
Jen McClure, SNCR
Tad Milbourne, Intuit
Gaurav Mishra, YAHOO Fellow, Georgetown University
Ed Moran, Deloitte
Amber Naslund, Radian6
Chris O‚Brien, San Jose Mercury News & The Next Newsroom Project
Carolyn Ockels, Emergent Research
Jeremiah Owyang, Forrester Research
Katie Paine, KD Paine & Partners
Kellie Parker, Sega
Steve Radick, Booz Allen Hamilton
Bryan Rhoads, Intel
Brian Solis, FutureWorks PR
Pam Strayer, Strayer & Co., Inc.
Joseph Thornley, Thornley Fallis
Todd Van Hoosear, SocialSphere Strategies
Dr. Mihaela Vorvoreanu, Clemson University
Zena Weist, Embarq

There are still a few seats left—we hope to see you there!

Inbound Marketing Summit

The Inbound Marketing Summit
April 28th - 29th, 2009
Marriott Hotel, San Francisco, California

Also co-located in the same venue is the second annual Inbound Marketing Summit, created and headlined by Social Media Marketing luminaries Chris Brogan, David Meerman Scott, and Paul Gillin.

Update from Chris Brogan: The first Inbound Marketing Summit event last year, held in Boston, featured speakers like David Meerman Scott, me, my PodCamp co-founder, Christopher S. Penn, and mister Seth Godin, to name just a few. It was a kickass event. (That’s a technical term). Want to see who’s confirmed so far for San Francisco in April?

Here’s who’s up (so far):

Tim O’Reilly
Loic LeMeur (Seesmic and LeWeb)
Tim Street (French Maid TV)
Tim Marklein (Weber Shandwick)
Louis Gray (LouisGray.com)
Kelly Shibari (Private XXXStudios)
Bryan Elliott (SoCal Action Sports Network)
Tim Ferriss (The 4-Hour Workweek)
Jason Falls
Brian Solis (FutureWorks PR)
David Meerman Scott
Paul Gillin
Chris Brogan (CrossTech Media)
and plenty more.

You can still register for a combo-ticket to NewComm Forum and Inbound Marketing Summit here.

***

By the way, please let me know if you’re going by commenting on this post or emailing me—I’m planning to attend events at both conferences and would love to meet you! 

 

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Flutter

Unplugging from the Internet...going analog sometimes.

OK, I haven’t posted here for a while, due to being SO busy, I’ve barely had time to eat, sleep or recuperate from one of those annoying seasonal colds that seems to drag on while you’re doing everything else. So, even though social media is central to my work (the professional excuse), I took a weekend break from all social media and social networks in the interest of revitalizing my brain, body and creativity, and living IRL (in Real Life).

If you’ve been online too much lately, and you feel like your laptop or mobile device is a permanent part of your hand, I highly recommend unplugging. You may feel a bit empty and disconnected at first—but trust me, within a few hours and after a few episodes of glancing by habit toward a device that’s no longer in constant use (if you can curb that eye twitch for at least for 24-48 hrs.), you’ll start to rediscover what it means to relax and reconnect with the inner you. It’s like hitting a big, red reset button on your life!

When I re-emerged online on Monday morning, I needed a good laugh—and here it is, from Slatester Video, on YouTube: “Flutter, the new Twitter.” It sort of says it all about our collective attention span today:

I promise, more posts are coming up, and they will be more than 26 characters.

Questions for you, patient readers:

Does your participation on microsites, such as Twitter, keep you from writing your own blog posts?

Are microsites and feeds on Facebook and FriendFeed, for example, taking the place of blogging for more people?  I’d love to read your comments and chat with you about this issue.

 

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Web 1.0, 2.0, 3.0 — Where is the Web Going, and What is the Semantic Web?

Sometimes, the best way to learn about something is without using words. Here’s a creative example of a video explaining the difference between Web 1.0 and 2.0, by the clever Not in Words producers:

Now, back to words and some basic drawings, as we move on to Web 3.0 and beyond. What is the Semantic Web, and where can you find out more about it? What are its implications for Web 3.0 and our lives? Here is a basic explanation, “Semantic Web for Noobs,” by Web expert Manu Sporny, President/CEO of Digital Bazaar, Inc.:

Next, Tim Berners Lee, often called the “Father of the Internet” and Director of the World-Wide Web Consortium, explains the Semantic Web, its uses and impact, and the future of the Internet in more detail:

Got questions or comments? Please feel free to post them here, and I’ll do my best to respond or direct you to a helpful resource.

Also, I’m still looking for examples of innovative uses of social media, by companies, nonprofit or philanthropic organizations, trade associations, work teams or individuals. I’ll debut this series shortly, as described in my last post.

Thanks for your patience—fortunately for our company, despite the current economic crisis, it has been a very busy year of rapid expansion! Our clients have been reaping the benefits of social media integrated into their public relations, marketing, branding, business development, community advocacy, membership and donor outreach programs. They’ve been spending less money using social media, which is also more effective in reaching their audiences or customers. Contact us if you want more information or to discuss how we might be able to help you.

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Tell Us Your Social Media or Social Networking Story…Looking for Innovative Uses and Results

Image courtesy of http://www.getentrepreneurial.com/ . The GetEntrepreneurial.com team is: Marcel Sim and Steven Teo.

Happy New Year to all our new and loyal readers! I really appreciate that you stopped by for an eggnog and a chat in the first week of 2009. I’ve decided that one goal I have for this blog is to ask you more often what topics or questions YOU would like to see addressed in PR, Social Media and Marketing Mentor™—and to include more of your relevant stories here, as well as my own. To spice up the New Year, I’m looking for social media results stories and unique mini case studies for this blog. I want to hear about unusual, innovative uses of social media, social networking and online marketing or community-building, preferably in a sector or industry that has not been known for its rapid social media adoption—in other words, trailblazers and groundbreakers. I am sure my readers will also want to hear about your results, ROI, and any metrics or success measurement methods you’re willing to reveal.

The best thing to do is read 5-10 of my blog posts and email me a brief pitch in January, preferably no more than one to three paragraphs. I am particularly interested in stories or mini case studies from large corporations, nonprofit organizations and trade associations; secondarily, from small to medium size businesses and individuals. If you are an independent professional, consultant, author or artist and you have a particularly good story, you can run it by me. I want to hear something more unique and specific than just: “I got a new job through Twitter.” I will only consider stories that meet the criteria for this series, from people who have contacted me as requested—please read these guidelines carefully.

If you want to send or link to a short, embeddable video clip, podcast, SlideShare presentation or other illustration to make your brief story or mini case study more intriguing, please ask me (by email) before doing so, and include all credits, captions and copyright status. I’ll follow up with you for an interview, or possibly ask you for a guest post.

I’ll be kicking off this series in the next month, with a post about how an internet service provider is providing its customers with valuable business support and educational opportunities while building a community around its services. Hint: If you’ve spent any time on Twitter, Facebook and LinkedIn, to mention a few social networks, you’ll probably know which company this story is about. Check back here in a few days or watch for an announcement for this post on all of the above social networks. Better yet, consider subscribing!

My best to all of you in 2009, and may you be blessed with prosperity, good health, peace, love, and a strong sense of your own purpose and value. From these, all other successes flow.

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Society for New Communications Research (SNCR) Call for 2009 Fellows—Applications Accepted Until December 29, 2008

Society for New Communications Research

December 1, 2008 – Palo Alto, CaliforniaThe Society for New Communications Research, a global nonprofit think tank dedicated to advanced research and education on the latest developments in new media and communications and their effect on business, culture, and society, is pleased to announce a Call for 2009 Fellows. The application deadline is December 29th, 2008.

The Society for New Communications Research Fellowship is a year-long, volunteer-based program. All futurists, scholars, technologists, business leaders, professional communicators and members of the media from around the globe are invited to apply.

Applicants are asked to complete the online application. Applicants must provide a detailed summary of their professional and academic background, three professional/academic references, and a project proposal that is in line with the SNCR’s research/education roadmap.

The 2009 SNCR research and education roadmap will focus on:

* Social media metrics and measurement (best practices and standards);

* Adoption of Web 2.0 tools and technologies by small businesses;

* Enterprise adoption of Web 2.0 tools and technologies (including “Behind the Firewall” initiatives);

* Adoption of social media by the higher education sector;

* New developments in mobile media;

* New business models for news organizations;

* Shifts in business and economic behavior resulting from new communication technologies and the growing impact of social media and connective technologies on business and the economy.

Those who are selected will collaborate with the other SNCR Fellows on a volunteer basis on original research and educational programs. The fellowship program is highly competitive. A maximum of 12 Fellows will be accepted for these one-year (renewable) volunteer-based fellowships. In 2008 only one in four applicants was selected.

Those interested are invited to complete the online application. For more information, contact the Society for New Communications Research at +1 (650) 331-0083 or email info@sncr.org.

About the Society for New Communications Research

The Society for New Communications Research (SNCR) is a global nonprofit 501(c)(3) think tank dedicated to the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. The Society creates a bridge between the academic community and practitioners using these news tools and technologies. SNCR’s Fellows include a leading group of futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe – all collaborating together on research initiatives, educational offerings and the establishment of best practices. For more information, visit http://sncr.org or call +1 (650) 331-0083.

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SNCR Symposium and Awards Gala, November 14th, in Cambridge, Massachusetts

Society for New Communications Research

Symposium & Awards Gala

Join us for the 3rd Annual Society for New Communications Research Symposium & Awards Gala on Friday, November 14th at the Hotel Marlowe in Cambridge, Mass.

It’s your last chance to pre-register! (Take advantage of reduced pricing for SNCR members! For more information about SNCR membership rates and benefits, visit http://sncr.org/membership)

This event will feature the presentation of the Society’s Fellows’ latest research projects and winning case studies from around the world through the Society’s awards program. Be the first to hear the latest research on new media and communications, social media, ICT and mobile media.

Later that evening, the Society will hold a gala dinner to honor the winners of the 2008 Excellence in New Communications Awards. Each year SNCR presents these prestigious awards to honor corporations, governmental and nonprofit organizations, educational institutions, media outlets, and individuals who are innovating the use of social media, ICT, mobile media, online communities and virtual worlds and collaborative technologies in the areas of business, media, and professional communications, including advertising, marketing, public relations and corporate communications, as well as entertainment, education, politics, and social initiatives.

Join us to honor the SNCR’s Fellows choice for the Visionaries of the Year, Innovation of the Year & Brand of the Year!

Visionaries of the Year: Josh Bernoff & Charlene Li, co-authors of Groundswell - The Visionary of the Year award is presented to individuals whose ideas and achievements have contributed inspiration and leadership to the evolution of the new media and communications landscape.

Innovation of the Year: Twitter - The Innovation of the Year is award is presented to the organization or individual(s) whose technological innovations had the most impact on the communications and media industry.

Brand of the Year: Dell, Inc. - The Brand of the Year award is presented to the organization that made the most significant advances in utilizing new communications and social media tools, technologies and practices.

Event Agenda:

8:00am – Breakfast & Registration

8:30am – 12:00pm - SNCR Research Presentations:

Results from the Middleberg/SNCR Global Survey of Media in the Wired World

Don Middleberg & SNCR Executive Director Jen McClure

Findings from SNCR Senior Fellow Dr. Nora Ganim Barnes’ benchmark study of Social Media Adoption by the Inc. 500

Analyzing Social Media in the 2008 Presidential Election

SNCR Fellows Emily Metzgar, Ph.D., Albert Maruggi & Michael Adolph

12:00pm – 1:45pm – Luncheon

2:00pm – 5:00pm - SNCR Research Presentations:

Results from the 2008 Tribalization of Business study

SNCR Senior Fellow Francois Gossieaux & Ed Moran, Deloitte

Insights from The ROI of Online Press Releases study

SNCR Fellows Shel Holtz & Mihaela Vorvoreanu, Ph.D.

& Jiyan Wei, Vocus, SNCR Vendor Council member

Economic Decentralization & the Growth of the Small Business

SNCR Founding Fellow Steve King

5:00pm – Symposium Concludes

7:00pm – 10:00pm – Awards Dinner Gala

Event Pricing

Full Event: $395. SNCR members/$495. non-members

Symposium Only: $320. SNCR members/$395. non-members

Awards Gala Dinner Only: $95. SNCR members/$150. non-members

Awards Gala Table Sponsorship: $1,500.

Register now!

Please note that the Society for New Communications Research is a 501(c) (3) nonprofit foundation & 30% of your event registration is tax-deductible.

(Take advantage of reduced pricing for SNCR members! For more information about SNCR membership rates and benefits, visit http://sncr.org/membership)

Travel & Accommodations

The Hotel Marlowe, located in Cambridge, Massachusetts is within close proximity to Boston’s Logan Airport.

SNCR has arranged for a special rate at the beautiful Hotel Marlowe. For accommodations, call the hotel at 617.868.8000. Mention the Society for New Communications Research to take advantage of the special event rate of $299. per night. (Discounted rate expired October 12th.)

Sponsorship opportunities available. Download the prospectus here.

Invite your friends & colleagues to join us!

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Out to Launch! The Age of Conversation 2: Why Don’t They Get It?

The Age of Conversation 2: Why Don\'t They Get It?

The Age of Conversation 2: Why Don’t They Get It? is now officially on sale in hardcover, paperback and ebook versions. You can also order it by going to the AOC2 widget in the left sidebar, which links to the Lulu Press sales site.

You also get access to a whole series of podcasts with the very same authors who populate these pages. Hurry, while this offer lasts—go to: http://www.ageofconversation.com

The first Age of Conversation book, published in 2007, featured 102 expert authors. David Armano, Vice President of Experience Design with Critical Mass, and a contributing author, designed the cover of this sequel, as he did for the first Age of Conversation. The unflappable co-editors, Drew McLellan and Gavin Heaton, located respectively in Iowa and Australia, have returned to shepherd the authors of the second book into submission—and they’ve done a great job again, persevering through challenges that would have driven other editors to distraction. But they’ve kept their eyes on the prize, producing a truly updated and in-depth book that is a must-have resource for anyone planning to use the Web for marketing, branding, PR, or building an online community.

So, is it worth buying the sequel if you’ve already bought the first one? My honest response—if you bought the first book, you’re going to want this one, too. There’s so much new material and added topic areas in the new book, you’ll find you’ll want both as a set. There have been so many shifts in social media tools and the ways we do business just in the past year, it’s necessary to keep up with the new thinking in the 2008 sequel, which contains almost three times as many pages, written by 237 authors this time. For transparency here, I must admit that I’m one of them.

My own chapter in the book is entitled, “Creativity Comes from Conversation—What’s Innovation Got to Do with It?” As a sneak preview, I will only say that it was written for a section of the book called A New Brand of Creative, which explores the idea that now that many companies and organizations are integrating social media, social networks and online communities into their overall marketing and public relations outreach, does that mean we need some new thinking about the qualities and skills of people we hire to fill not only those roles, but also other positions in an organization? Does The Age of Conversation imply that we need to change not only hiring, but also, our staff training procedures? I’ve drawn upon my experiences as a creativity and innovation consultant, executive coach, management consultant and trainer, as well as my PR, social media and marketing background, in writing my chapter.

The intriguing content areas of the book, which were divided among the authors on a voluntary basis, are entitled:

Manifestos; The Accidental Marketer; A New Brand of Creative; My Marketing Tragedy; Life in the Conversation Lane; Keeping Secrets; From Conversation to Action; and Business Models.

Another great reason to buy The Age of Conversation 2008: Why Don’t They Get It? is that, like the first book, net proceeds will go to Variety, the Children’s Charity, which has raised over $1.5 billion to date for children’s causes around the world, according to the organization’s web site. I was pleasantly surprised to see a van in my own Berkeley neighborhood that is used to transport disabled children to programs run by Bay Area Outreach & Recreation Program, which was partially funded by Variety.

Here’s a SlideShare presentation about The Age of Conversation 2: Why Don’t They Get It?, put together by contributing author Faris Yakob:

In alphabetical order by first name, here are the 237 Contributing Authors, who are located around the globe, making AOC2 one of the most ambitious collaborative literary projects about Web 2.0:

A Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi

B Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich

C C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson

D Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner

E Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller

F Faris Yakob, Fernanda Romano, Francis Anderson

G G Kofi Annan, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming

H Hillel Cooperman, Hugh Weber

J J. Erik Potter, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster

K Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski

L Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux

M Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel

N Neil Perkin, Nettie Hartsock, Nick Rice

O Oleksandr Skorokhod, Ozgur Alaz

P Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman

R Rachel Steiner, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen

S Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Sreeraj Menon, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood

T Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman

U Uwe Hook

V Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau

W Wayne Buckhanan, William Azaroff

Y Yves Van Landeghem

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