An Unrelenting Passion to Make the World Better

Beth Kanter

Today is Beth Kanter’s 53rd birthday. I have met Beth in person several times and have always (not so secretly) wanted to work with her on a project. She is a complete inspiration, one of my heroes, a person whose excitement and enthusiasm for using social tools to help a good cause never wanes. In fact, her passion goes beyond just what is needed to do her job—she is passionate about no less than making the world a better place.

When I first met Beth at BlogHer in San Francisco during the past two years, I walked right up to her, knowing without question that it was her, just from the welcoming openness of her smile, her forthrightness, her absolute authenticity. There was no gap between the person whose posts I saw each day on Twitter, Facebook, LinkedIn, her blog, Blip.tv, YouTube, Flickr, her innovative Wiki Portfolio, or in any of the many places where she has a social presence. She was immediately friendly and natural. I felt that I had known her for years, even though we had just met.

Since I also have an extensive nonprofit management, board, and social entrepreneurship background, and have helped to raise millions of dollars for good causes, I paid special attention to Beth when I first met her online. Immediately, I noticed how up-to-the-minute she was—and remains—on using any and all technological tools that can be employed to help nonprofit organizations in a variety of ways they never had available before. I found it eye-opening that she used a Wiki for her portfolio, and I avidly studied how she used Twitter, Facebook, Flickr, and many other social networks to start new conversations, build communities for good causes, and raise funds in smaller and larger amounts.

Most of all, over time, I’ve observed how no challenge seems too great for Beth, and how she approaches each task with great excitement and joy. Her ability to interface with people is even more admirable than her formidable ability to grasp and employ new technologies for social good.

I subscribed to Beth’s blog and have followed it regularly. How could I not? This woman is all about changing the world and making it better for all citizens, no matter what their walk of life, no matter whether they are children, adults or animals. It seems the real purpose of her life is not just to raise money, or to mentor, coach, train and advise organizations about how to integrate social media into their outreach methods—yes, she does all that and much more—but her real purpose in life seems to be to spread love everywhere.

In honor of Beth’s 53rd birthday, Tweetsgiving Founder Stacey Monk enlisted 53 bloggers to blog about the impact Beth has made in our lives. I was honored to be included, and the number has actually expanded to 64, the last time I looked, so Beth has some extra blog posts stashed away in her honor.

As my colleague and friend, Geoff Livingston blogged, “Beth reminds me of a Bodhisattva, an enlightened one who dedicates their time teaching others the path. She teaches, trains, blogs, and constantly gives information to people who can use it for societal change everyday.”

I think of Beth that way, too. She fosters joyful learning, teaches you even when you don’t ask for it, and maybe you don’t even realize the immense value of what she’s sharing with you until you think about it later. She plants seeds of thought, passion and action wherever she goes; and sooner, rather than later, there’s suddenly a forest of social activists in our midst, engaging in collaboration and community.

This year, Beth is living in the San Francisco Bay Area, working as a visiting scholar at the David and Lucile Packard Foundation. I heard that today, she taught a class at Stanford. She is now going further to make a real difference, working with a major philanthropic organization and teaching future nonprofit managers and social entrepreneurs how to use social tech tools to engage in actual policy making, and making changes in how funding is allocated, which moves the concept of using social media for fund-raising to an entirely new level. Beth has always been a leader and taken the initiative; now she is doing research and helping to make initiatives. I can hardly wait to see what happens next in the world, as a result of her work, and I look forward to many, many more years of sharing in her community.

Oh, by the way—if you haven’t already done so today, stop by Beth’s blog and celebrate her life help make her 53rd Birthday wish come true by joining the party and sending at least send 53 Cambodian kids to school. You can find out more about her support of The Sharing Foundation there, and why she is so passionate about this cause, among many others she supports. And, you can wish her a Happy Birthday!

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Client Sutter Medical Center Castro Valley’s Social Media Program Wins a 2009 SNCR Award for Excellence in New Communications


An animated fly-over video of what the new Sutter Medical Center Castro Valley hospital will look like when completed in 2013. Produced by The Devenney Group, the architecture firm for the new hospital.

Posted also by Cassandra Clark, Project Communications Director, on the Sutter Medical Center Castro Valley blog site.

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Sutter Medical Center Castro Valley is still under construction, but it is already earning international recognition. The project’s social media program is the winner of the 2009 Society for New Communications Research (SNCR) Excellence in New Communications Award for External Communications & Communities in the Nonprofit Division.

The honors were shared with developers Creative Sage™/Cathryn Hrudicka & Associates and G2 Communications, Inc., social media strategy and communications consultants.

The award winners were announced at the 4th Annual SNCR Excellence in New Communications Awards gala at the Harvard Faculty Club in Cambridge, Massachusetts. Sutter Medical Center Castro Valley is a $320 million construction project to replace Eden Medical Center in Castro Valley.

The Society for New Communications Research awards program honors innovative organizations that are pioneering the use of social media, ICT, mobile media, online communities, and collaborative technologies in the areas of media, marketing, public relations, advertising, entertainment, education, politics and social initiatives.

“The Sutter Medical Center Castro Valley social media program has been precedent-setting in the health care field. It has included using a variety of social media tools—a blog site with a Webcam, video, architectural renderings and other multimedia content, plus popular social networks, such as Twitter, Facebook, LinkedIn, FriendFeed and YouTube—to engage the community in open discussion about the design and construction of a new hospital,” said Project Communications Director Cassandra Clark. “We set out to reach new audiences and involve them in our process, and we discovered new ways to have conversations between the public and the project team, including the architects, engineers and president of the hospital. It’s a major shift in how we communicate, and we are seeing positive results.”

SNCR Senior Fellow Albert Maruggi nominated the Sutter Medical Center Castro Valley Social Media Project, the first social media project of its kind undertaken by Sutter Health as a pilot program, for the award.

Business author Shel Israel, who is also a Senior SNCR Fellow and Advisory Board member, included the story of the Sutter Medical Center Castro Valley social media project in his recently published book, Twitterville: How Businesses Can Thrive in the New Global Neighborhoods (pp. 103-105), and agreed with Mr. Maruggi that the SMCCV project could qualify for a SNCR Award. They both remarked that they “loved the story” and found this social media outreach project to be “unique, a first of its kind” as a health care community advocacy program.

“Sutter Medical Center Castro Valley’s social media program is an impressive example of the successful and innovative use of new tools, technologies, solutions and practices to enhance communications and relationships,” commented Jen McClure, founder and president of the Society.

A list of winners and all the winning case studies submitted to this year’s SNCR awards program have been published on the Society’s website.

[Please note: Creative Sage™/Cathryn Hrudicka & Associates served as consulting integrated social media strategist, trainer and project manager for the winning project, along with G2 Communications, Inc. The winning case study was written by Cathryn Hrudicka, who accepted the award in Cambridge, Massachusetts, on behalf of Sutter Medical Center Castro Valley and the two co-winner agencies. Sutter Health and its affiliate Sutter Medical Center Castro Valley are recent clients.]

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Society for New Communications Research Honors Award Winners for Innovation and Success in Their Use of New Media

For Immediate Release

Society for New Communications Research Honors Award Winners for Innovation and Success in their Use of New Media

Winning Social Media and New Communications Case Studies Published by SNCR

San Jose, California, U.S.A. — November 12, 2009 — The Society for New Communications Research (SNCR), a global nonprofit research and education foundation and think tank focused on the latest developments in new media and communications, announced the winners of the 2009 SNCR Excellence in New Communications Awards at the 4th Annual SNCR Research Symposium & Awards Gala held at the Harvard Faculty Club in Cambridge, Massachusetts, on Friday, November 6, 2009.

The Society’s prestigious awards program honors individuals, corporations, nonprofit organizations, educational institutions, and media outlets that are pioneering the use of social media, ICT, mobile media, online communities, and collaborative technologies in the areas of business, media, journalism and professional communications, entertainment, education, social initiatives, government and politics. This year the Society’s Fellows reviewed nearly 100 case study submissions.

Awards were granted in eleven categories: Behind the Firewall; Collaboration and Co-creation; External Communications and Communities; Influencer Relations, Media Measurement Innovation, Microblogging, New Media Creation, Mobile Media, and Online Publishing, Online Reputation Management, and Social CRM and in six divisions: Corporate, Government, Media, Nonprofit/NGO, Academic and Technology Innovation. The top winners include:

• Behind the Firewall Category

o Novartis Oncology with Fleishman-Hillard for Open Employee – Corporate Division

• Collaboration and Co-creation Category:

o Prevention Institute and Berkeley Media Studies Group for Jointuse.org – Nonprofit Division

o Weight Watchers and MS&L for “I Really Want!” Snack Widget – Corporate Division

• External Communications & Communities Category:

o Sutter Medical Center Castro Valley with Creative Sage™/Cathryn Hrudicka & Associates and G2 Communications, Inc. – Nonprofit Division
[Please note: Our company shared this award with client Sutter Medical Center Castro Valley and project partner G2 Communications, Inc.]

o Clickable, Inc. for Clickable’s Search Marketing Gurus – Corporate Division

o Stanford University for its Facebook Strategy & University Fan Page – Academic Division

• Influencer Relations Category:

o Intel Corporation’s Global Communications & Ogilvy Public Relations Worldwide for “Intel Insiders” Program – Corporate Division

o PBS KIDS with 360 Public Relations – Media Division

• Measurement Innovation Category:

o Zócalo Group for The Digital Footprint Index – Media Division

• Microblogging Category:

o Sodexo Talent Acquisition Group for Social Recruiting – Corporate Division

o Dana Lewis for #hcsm – Nonprofit Division

o Washington State University Spokane for Building a Health Sciences Campus Identity – Academic Division

• New Media Creation Category:

o HP Technology Services with Cohn & Wolfe for “What Haunts Your Data Center?” – Corporate Division

o United Nations University Media Studio for Our World 2.0 web magazine – Academic Division

o Catholic Healthcare West with JWT INSIDE for PURL Employee Communications Site – Nonprofit Division

• Online Publishing Category:

o Canadian Centre for Architecture – Nonprofit Division

o Lion Brand Yarn with Converseon for Yarncraft Podcast and Lion Brand Notebook Blog – Corporate Division

o AdweekMedia for Real Time Cannes – Media Division

• Online Reputation Management Category:

o Georgia Institute of Technology with KDPaine & Partners, LLC – Academic Division

• Social CRM Category:

o Phoenix International Raceway for CRM through Facebook & Twitter – Corporate Division

In addition to the top award winners in each division and category, Commendations of Merit and Commendations of Excellence were presented to many other organizations that submitted case studies in the awards program. All of the winning case studies have been published on the Society’s website.

“These winning case studies provide impressive examples of how organizations are successfully using new tools, technologies, solutions and practices in innovative ways to enhance their communications, relationships and improve their organizations,” commented Jen McClure, founder and president of the Society.

Founding Fellow and board member Steve King of Emergent Research was named the 2009 Fellow of the Year. McClure stated, “Steve has been an incredible asset to the Society since the inception of our organization. His vision for SNCR’s potential, his impressive experience and expertise as a business leader and researcher, and his unwavering commitment to the Society’s mission and goals is greatly appreciated, and I am honored to work with him as a colleague on our board of directors and as a Fellow conducting research on behalf of our organization.”

The Society’s Fellows also honored Ford Motor Company as the SNCR Brand of the Year, Amazon.com and Lab126 for the Kindle as the SNCR Innovation of the Year, the Iranian political bloggers as the SNCR Humanitarians of the Year, and David Plouffe, President Obama’s campaign strategist as the SNCR Visionary of the Year.

About the Society for New Communications Research

The Society for New Communications Research (SNCR) is a global nonprofit 501(c)(3) research and education foundation dedicated to the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. The Society creates a bridge between the academic community and practitioners using these news tools and technologies. SNCR’s Fellows include a leading group of futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe – all collaborating together on research initiatives, educational offerings, and the establishment of best practices. For more information, visit http://www.sncr.org or call +1 (408) 266-9658.

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Media Contacts:

For Society for New Communications Research
Angi Roberts, Executive Director
+1 (408) 266-9658
Email
http://www.sncr.org

For Creative Sage™/Cathryn Hrudicka & Associates
Cathryn Hrudicka, CEO
+1 (510) 845-5510
Email
http://www.CathrynHrudicka.com/blog

[This press release was originally published here, on the SNCR web site.]

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